For babies, it is the Photo Mobile, paired with Art Cards by Wee Gallery. The cards are printed on thick recycled cardboard with soy-based ink with these great black and white images of farm animals, sea life, garden critters, jungle animals or naturally black and white animals (penguins being my favorite). 

For the toddlers, our selection of Rubbabu rubber vehicles are very popular. They are these squishy soft cars, trains, and planes with brightly colored flocking and rubber wheels. Fun to roll around and don't hurt when you throw them either!

For the big kids, the arts and crafts are always a big hit, and elementary and older always gravitate towards the Softdough. Made in Oregon with food grade, nontoxic ingredients, it's play dough that really lasts. We've had a sample open for two year now, no joke, and its still soft and pliable. We've got a rainbow assortment stacker or individual colors, including glow in the dark. Many folk think the older kids won't go for toys anymore with all the electronics out on the market. I've watched those same big kids play with my toys for hours.